Bybit sponsored legendary esports team NAVI

Bybit, one of the most popular crypto exchanges, has announced a multi-year partnership with esports team NAVI

Both communities are leading names in their own lane. As part of the sponsorship, Bybit's name will be put on the map in the esports space in a symbolic move to bring the two communities closer. The sponsorship will not only embed the Bybit logo on NAVI jerseys, but will also include impact collaborations in charity initiatives, school and student projects, and anti-hate/anti-bullying campaigns.
NAVI has a YouTube fan base of 18.4 million and approximately 600 million cumulative video views. It also became one of the most-watched esports teams in the world in 2020.
The fact that the investment and professional gaming world will meet at a common point seems to have already excited esports fans and crypto lovers. Both industries have shown transformative power in a short time.